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What is the #1 most important part of all your marketing on the
Internet? The one thing that is even more important than your sales
letter?

It’s your headline.

Think about something very carefully for a second. How do people
reach you on the Internet? What makes them click over to your web
site or read your email message? (a subject line is still a
headline)

The answer is the headline. It is the most vital of all. If your
headline does not make them click, your site never gets read. If
your headline on your site doesn’t make them stay they simply click
away.

Nothing is more important than the headlines you use in your emails,
your ads, your banners and your web pages. All of them must be
powerful and make people want to know more.

Headlines are so important that not spending the most time on them
will make you lose tons of money. More time should be spent on your
headlines and titles than the actual writing of your salesletters.
They are that vital to your success in any type of advertising.

When you realize that one headline can pull 1700% more than another
you begin to realize just how important they are. If you are placing
ads right now and they are pulling in 500 hits a week, one simple
change in the headline could make the same amount of work pull 5,000
hits a week.

The difference can be massive and will determine the success or
failure of your business. It can also determine how many people care
to read your article.

Titles for articles should be given the same amount of consideration
as headlines for sales letters. The more power and impact the title
has the more people will read it.

Many people give very little thought to the title of their articles.
Don’t make that mistake. Make your titles provocative, exciting,
promising a huge benefit and they will draw the maximum number of
readers. Your articles should be just as exciting as your sales
letters.

When you consider that the only way for anyone to reach you on the
Internet is through a headline, it gives you some idea of their
power.

A classified ad should be created out of the best headlines you
have. Your banners should contain the most potent headlines you can
think of. All links on your site should be thought of in terms of
headlines.

Links on most sites say things like, "Free E-Book". They expect you
to click on that and download it. It’s not going to happen. ‘Free
ebook’ tells you and I absolutely nothing. We’ll pass it over
without even a second glance.

Give all your links life, power and benefits and then watch what
happens to the response. Treat each link like you absolutely had to
get every visitor to click on it.

What would happen if all the links on your pages suddenly got 20
times more clicks than normal?

If you’re already making money, then your income would skyrocket.
All from some very simple changes that would take no more than a few
minutes.

To Your Success,
Allen Says

Have you ever sat down, closed your eyes and really looked at
yourself or your product through another persons eyes?

Have you, in your mind, literally become your customer or your lover
and looked hard at yourself or your work through their eyes?

Can you do it?

I hope you can. It is one of the most powerful techniques man has
ever used. Ground battles, corporate battles and the hearts of great
Women have been won because of it.

When you become your customer, the secrets of how to influence them
magically appear. The same thing happens when you trade minds with
your wife or husband. Some of the things you see may shock and
change you in ways you could not have imagined.

The man or woman who has the power to really look at their work
through another persons eyes has an incredible advantage in all
business and personal situations. If you find that this ability
comes easy to you then by all means really do it. Sit down and do it
very deeply and totally and you will be shocked at what you are able
to see that you could not see any other way.

Can you look, and I mean really look, at your sales letter through
your prospects eyes?

Get good at doing this and you will find 100’s of ways to
dramatically change both your business and personal life
immediately.

Many people only ‘ think ‘ they see their product through their
prospects eyes. They think that when they are looking at their sales
letter or web page that they can do this. But really, they are still
looking at their work filtered through their own feelings, attitudes
and background. You have to remove ‘ you ‘ from the the picture
entirely.

This is a deeply serious technique that, for most, require the eyes
to be closed to even begin to touch its real power.

And if you think the author has somehow lost his mind, it would do
you well to know many, many millionaires and billionaires have
confirmed in public and in published writings the incredible power
of this strategy and that they have always used it to build their
wealth without fail.

I would never think of using a sales letter without first looking at
it long and hard through the eyes of an average customer. Never let
yourself get too close to your own work.

In order to do this right you have to completely move ‘I’ out of the
way. You must get your own feelings, thoughts and attachments about
your work out of the way so you can see it clearly and see it the
way other people are seeing it.

When you do that, you will know how to write irresistible ad copy,
you will know how to create web sites people instantly understand
and buy from, you will know how to make yourself 100 times more
attractive to your wife or husband…….and much, much more
….test it and see!

To Your Success,
Allen Says

P.S. UPDATE: I’ve just added 6 new books and Special Reports written
by the insane Michael Ross.

From the ‘guru’ marketers to multi-billion dollar Fortune 500
companies most of them have one thing in common - All Use Command
Copy!

You see it on sales letters and on television: Act Now!
- Order Now! - Pick Up The Phone And Call Now!
- Do it Now! - Take Action Today!

Command copy creates impulses to act!

It has the power to make a reader actually pick up the phone and
order when otherwise he would have put it off if the command had not
been given.

I’m not saying you turned him into a robot that had to obey you and
order. I’m saying that when you gave the command to: ‘Go Ahead And
Order Now’ ..you helped give him the impulse to act. You ‘opened’
his mind up to the thought of actually going ahead and picking up
the phone to call. Tell your reader exactly what he should do and it
will shock you when you discover he actually does it!

Is this hard to believe?

It has been proven through millions of dollars in testing sales
letters and tv commercials both with and without command copy. The
differences in responses are astounding!

The owner of a popular real estate package being sold on cable tv
reported that when they put the words “Get up and call now -
1-800-xxx-xxxx” across the bottom of the screen and added a part at
the end where he again gave the order to ‘get up and call now’ the
commercial immediately began making a profit whereas every time it
was ran before it lost money!

Your reader or the TV viewer may be blown away by your product. He
may sit hypnotized by the thoughts of all he could do with your
product. But unless you tell him to order now and show him a clear
and easy way to do it, he may just keep right on sitting there
spaced out about your product but never actually making the move to
order it.

To Your Success,
Allen Says

P.S. UPDATE: I’ve just added “Magnetic Sales Letters” to the Warrior
download site. 281 pages of Proven sales letters you can model to
create your own hot copy in just minutes.

There’s no better way to learn how to write killer copy than
modeling already written and proven letters.

This is the same book being sold on the Internet for $67 right now.
Yours free as a Warrior member.

Become A Warrior Member Today -

http://www.warriorforum.com

Copyright © Internet Warriors.
All rights reserved.

Here’s another technique that is perfect for Internet marketing.

Increasing the perceived value is easily done by simply adding
bonuses that cost you little or nothing to add and create a ‘package
deal’!

Let’s say you are selling a book on getting to the top of search
engines….

You could add 2 or 3 web marketing reports you found as bonuses. You
could add some free software you discovered that made your job 100
times easier, you could add this e-book you’re reading now and so
on.

Write down every benefit the reader will get from theses bonuses and
make a bulleted list of them!

This can make your $29.95 book seem like it’s worth $229.95!

Look for things that can go along with your product as bonuses but
yet cost you very little to produce. With a little effort you can
easily make your current product seem like it’s worth 20 times what
you are charging for it.

It will actually be worth more than you are charging if you put some
good bonuses together. And that’s great - it cost you nothing extra
and will blow your sales through the roof. Everybody wins.

To Your Success,
Allen Says

P.S. UPDATE: I’ve just added the powerful book “How To Make Maximum
Profit In Minimum Time” to the Warrior site. This book is written by
marketing guru Peter Sun. 104 pages of genius marketing ideas.

Find out:

* How To Make Up To $10,000 A Week (or more) From Tiny Classified
Ads And Two-Step Marketing

* How To Make An Extra $100,000 A Year Publishing Your Own
Newsletter

* How To Steal Customers From Your Competitors

* How To Get $25,000 In Free Advertising For Your Business Each
Year..

And Much More…

Become A Warrior Member Today -
http://www.warriorforum.com

Copyright © Internet Warriors.
All rights reserved.